A Measured Success
Imagine your customer set includes all of the DoD, and that you are charged with transforming business operations. This is the case of the Business Transformation Agency (BTA) – a relatively young entity with a highly visible mission. Communicating value and progress against the objective is a critical item.
CHALLENGE:
McKean recently began supporting BTA’s Communications directorate to help augment their efforts in communicating value.
SOLUTION:
Enhancing internal and external communications are both priorities for this effort, and the communication tactics used must be able to reach technical and non-technical audiences.
SUCCESS:
Our support includes web and portal development, newsletters, graphic element enhancement and even video. These efforts will help to educate and create awareness among key constituents.